It's an internet news blog founded by Pete Cashmore with a reported 50+ million monthly pageviews and over 20 million unique monthly visitors.
After reporting about new web series since 2005, Mashable decided to team up with some highly esteemed partners to produce at least one original web series. In April, Mashable’s SVP of Content & Executive Editor Adam Ostrow said the site would also start distributing programming from selected third-party content creators, including Leap Year, What's Trending, TechStars, The Valley Girl Show.
The first original series Mashable released is called Behind the Launch, and was created and produced by Portal A (who online video watchers will know as the team behind White Collar Brawler). It is a documentary-style programme that lifts up the curtain covering tech and new media entrepreneurship in order to give viewers a look at the idiosyncrasies of the individuals running the industry’s latest and greatest machines.
The particular curtain lifted in Behind the Launch covered a company called Vungle which is a San Francisco-based company that purveys mobile video ads to promote apps. Just recently it was announced that Vungle had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital etc. It is definitely an interesting company and topic. Here is the first episode:
New three to four-minute episodes of Behind the Launch will air every Monday and Wednesday at 12PM Eastern on Mashable. If you’re into technology, new media, or starting your own business, you should definitely tune in today!