Furthermore, teenagers are very difficult to reach through traditional communications means. Communication through the internet is probably the most effective way to reach teenagers nowadays and more and more teenagers are now watching web series instead of TV series.
That's why a group of experts, a production team, communication specialists and teenagers from eight European countries gathered in 201 to animate a “content workshop” and carry out a brainstorming on messages and formats of the web series. They decided to cover the topics Alcohol, Drugs, Sexual Behaviour, and Nutrition in their web series called Boys and Girls and targeted teenagers between 15 and 18 years old.
Here is the result:
The project involves international experts, teenagers and supporting organisations such as the Dutch Institute for Health Care Improvement, Danish Centre for Sexual Health Promotion, and Poznan University of Medical Sciences and EU Commissioner Dalli mentioned the project "Boys and Girls" as the example of campaign aimed at encouraging healthy diet and physical activity among European young people.
For more information on this project and to watch more episodes, please visit: www.boysandgirlslabs.eu/