Just recently ITV launched Corrie Nation - an online social game - and also scripted online videos - which are entitled Tram Crash News Flash - in order to celebrate the 50th anniversary of its flagship soap opera Coronation Street:
The online videos contain specially filmed news bulletins, live reports and eyewitness accounts from the scene of a horrific tram crash:
http://www.itv.com/coronationstreet/corrieextra/tramcrashnewsflash/
Now, ITV plans a 5x5 series of webisodes to coincide with the return of sci-fi series Primeval. The webisodes will launch on a new Primeval website and they are set in the period between the third and fourth series. They will introduce new characters, such as Philip Burton, Matt and Jess, while giving fans their first glimpse at the new ARC facility.
Here is the trailer:
What do you think about ITV's crossplatform activities?
No comments:
Post a Comment