Sunday, December 12, 2010

Endemol develops Foursquare TV format

As C21 Media reports "Endemol USA has signed an exclusive development deal with Foursquare to produce an original TV format that will integrate the location-based check-in service."

Foursquare has about 5 million users worldwide. The deal with Endemol is happening out of the US, but the ambition is to produce a TV format which can travel and help building up a Foursquare user base beyond its domestic market.

I think that's an exciting, innovative idea and I'm looking forward to hear more about this project!
What about you?

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