As C21 Media reports "Endemol USA has signed an exclusive development deal with Foursquare to produce an original TV format that will integrate the location-based check-in service."
Foursquare has about 5 million users worldwide. The deal with Endemol is happening out of the US, but the ambition is to produce a TV format which can travel and help building up a Foursquare user base beyond its domestic market.
I think that's an exciting, innovative idea and I'm looking forward to hear more about this project!
What about you?