Wednesday, March 2, 2011

NEWS: Interactivity is everywhere!

Discovery Communications has launched a Facebook game based on its popular fishing reality series Deadliest Catch. It's called "Deadliest Catch The Social Game", has been developed by San Francisco-based start-up Hive Media and gives players the chance to act as the captain of their own crab boat, navigating the Bering Sea.

AETN's History channel has teamed up with Foursquare in the UK, giving people the ability to 'check-in' at places like the Tower of London to learn more about them and earn virtual badges and discounts in the process. "Through our partnership with Foursquare, History is moving towards entertaining a wider viewing audience, including tech-savvy, brand-conscious people," said AETN UK MD Tom Davidson. "We are engaging with people in a new and innovative way."

A website that calls itself 'Facebook for children' is preparing to launch a video service that claims to shake-up kids TV. It's gonna be called "Moshi TV", is still in development and will combine user-generated content, in-house productions and third-party animation, according to Mind Candy, the UK firm behind the project. The service's social elements will allow kids to rate content, send messages to friends and vote for the shows they want to see.

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