I attended the Cambridge International Digital Forum last week and Mark Atkins, director of Crossover Labs (http://www.crossoverlabs.org/) talked about commissioning and producing for convergence.
He said, while TV and film have been dominant forces in 20th century media, the 21st century will see moving image content consumed on a vast array of platforms – at a time and a place that is determined by the consumer. Successful individuals and companies will be those who grasp the opportunities offered by this changing landscape; those that confine their operations to a single platform are more likely to struggle, or will certainly limit their growth and creative potential.
Mark continued by saying it's all about "Authentic TV". Successful examples of convergence have been recently live experiences, such as the live surgery on Channel 4. For four consecutive nights, top surgeons carried out life-changing operations in front of a studio audience and live on Channel 4. While performing brain surgery on an awake patient, open heart surgery and more, the surgeons answered live questions asked via Twitter. For more information, visit: http://www.channel4.com/explore/surgerylive/
Another trend are live events, for example the Skins gigs, like "Skins House - a two week house party in Bristol". The line-up included performances from huge players such as Plan B, Example and I blame Coco (http://www.e4.com/skins/skins-house/introduction.html)
I think all web series producers are already multiplatform users, but maybe there are more ways of engaging with the audience than social media websites and forums. Why not trying to be even more interactive?!
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