Every year in January, the TV program executives get together at the Fontainebleau Resort in Miami Beach in order to attend the annual NATPE (National Association of Television Program Executives) Market & Conference: http://www.natpe.org/natpe/
A number of panels, workshops, case studies and master classes throughout the three-day confab focus on the latest developments in the digital content industry.
During the „Developing the Next Digital Hit" session, panelists acknowledged yesterday that the returns for web-only series are often still tiny compared with TV shows, and the need to cut costs is the main concern for content creators.
At least the NATPE trade show is recognizing - for the second year - digital contributions to the content biz by honoring on the last day of the market (January, 26) a handful of companies and personalities as "Content Innovators". The event will be streamed live on the NATPE website. Will you tune in tomorrow?
THE 2011 HONOREES ARE:
Branded Entertainment Series -- Recognizing excellence in an original online video series that is funded primarily through a brand sponsor.
Brand Leadership in Online Video -- Honoring a brand that has shown repeated commitment to funding original online entertainment content that is engaging and successful in reaching a core online audience.
Original Web Content -- Recognizing excellence in creation of an original web series that has achieved critical and financial success in the past year.
Honoree: The Legion of Extraordinary Dancers (THE LXD)
Online Video Personality -- Honoring an online video personality that has built a significant audience and continues to engage and entertain them.
Honoree: Gary Vaynerchuk (Wine Library TV)
Market Leadership in the Digital Space -- Recognizing the commitment and investment in the creation and distribution of online content.Honoree: AOL