Watch out cyber world - here come The LeBrons!

As if NBA player LeBron James wasn't already ubiquitous, he will now star in his own web series, called The LeBrons. LeBron James whose nickname is "King James" or "Mr. Basketball" in high school, will attempt to portray the four characters he feels like he is on a day-to-day basis: Kid LeBron, Athlete LeBron, Business LeBron, and Wise (the mentor of the whole family). These characters are animated versions of the characters already introduced in the WTF Nike commercials.

Let's hear how LeBron himself describes his web series:

 

The series takes place in his hometown of Akron, Ohio and will debut on his website http://www.lebronjames.com/ as well as on http://www.youtube.com/TheLebrons. Currently the series creators, Spring Hill Productions and Believe Entertainment Group, are trying to build a subscriber base on YouTube in anticipation of a spring debut of the 10-episode series.

If you want to see more of The LeBrons, here is some Behind the Scenes - footage: