Sunday, February 6, 2011

Super Bowl Sunday

The biggest sporting event of the year is finally here! Tonight, the Super Bowl 2011 will take place in Arlington, Texas. Get ready for some American football (AFC champion Pittsburgh Steelers - NFC champion Green Bay Packers), Christina Aguilera singing the national anthem, the half-time show with the Black Eyed Peas, an episode of Glee titled "The Sue Sylvester Bowl Shuffle" as lead-out program, and last but not least new movie ads and commercials.

All slots were completely sold out by October, even though the price of a 30 second advertisement was set at US$ 3 million. But hey, the whole nation will watch and talk about it afterwards, right? And thanks to individual initiatives from Hulu and YouTube - which each have their own forums for voting on the best ads of the day - the experience of watching Super Bowl ads and picking your favorites has become a formalized and structured one.

Hulu AdZone IV ( offers voting on this year’s ads, a leaderboard of as well as a look back at classic ads from the past few years. YouTube's Ad Blitz channel ( goes live the morning of the game, with ads appearing online after they air on TV, and available for voting after the game ends. Last year, they had 2.9 million votes cast and 42 million views.

This Volkswagen "Star Wars" commercial leaked already in advance of game day and dominated the YouTube charts last Thursday and Friday:

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