Syfy Channel Weaves Twitter into Haven Storyline

We have heard this so many times before. Extending a TV show into another medium is really not a new concept anymore. But I'm always curious whether it makes sense to tell a story across several different mediums or whether they just jump on the bandwaggon.

There is a popular series on the Syfy Channel called Haven: http://www.syfy.com/haven/
Syfy's one-hour drama series Haven, starring Emily Rose (Jericho, Brothers and Sisters) is based on the novella The Colorado Kid from renowned author Stephen King. The series follows the shrewd and confident FBI agent Audrey Parker (Rose) who has a lost past, and arrives in the small town of Haven, Maine on a routine case. Before long, her natural curiosity lands her in the epicenter of activity in this curious enclave, which turns out to be a longtime refuge for people that are affected by a range of supernatural afflictions.

Since August, the citizens of the small Maine town are not only affected by a wide range of supernatural afflictions, but also by a new challenge as they have to interact on Twitter with a mysterious stranger who seems to know a little too much about the secrets of the town. Haven viewers can follow the story on Twitter with the hashtag #HavenNews or by following the individual Twitter accounts of brothers Vince (@VinceHaven) and Dave Teagues (@DaveHaven), owners of the Haven Herald and the unknown someone tweeting as @ColdInHaven.

If you have never heard of Haven before, here is a chance to watch the 1st episode of the 2nd season:

Check out the most recent episode on Friday, September 9 on the Syfy Channel!