Beat Girl - Web Series and Pinterest

I have already mentioned transmedia production company BeActive a couple of times before. They are very innovative when it comes to online series and this time they have decided to use picture-sharing social network Pinterest to extend its most recent drama series.

Beat Girl The Web Diaries debuted on YouTube earlier this month.
Here is the 1st episode "Music is Everything":

Beat Girl presents also selected DJ interviews which you can watch every Friday on http://www.youtube.com/playlist?list=PL4447B95EACF7AAEC

What's interesting about this 18-35 female-skewing web series is that BeActive decided to launch a string of prequel photos and short videos on Pinterest: http://pinterest.com/beatgirlworld/

Furthermore, they are hoping to secure broadcast partners in order to transfer Beat Girl from the web to TV, like one of their first web series Sofia’s Diary was transferred from Bebo to Channel 5 in the UK.